©️2022 Dr. Timothy Byler - All Rights Reserved
“Think Different.” This phrase became the advertisement slogan of Apple Computer Inc. in 1997. It was interesting that instead of considering what could happen if a person would expand their mind with a broader path of thought, some people attacked this major corporation’s new slogan as a grammatical error.
Thirty second grammar lesson: “Think differently would be correct if it follows the typical grammatical path of an adverb (think) being followed by an adjective (differently). However, the word different can be used as an adverb or an adjective. By example, consider this quote that was attributed to Aman Jassal - “Read different to think differently; [the] world is already into [a] rat race.”
(Dr. Albert P. Rayan - New Indian Express, ©️2016)
The argument caused me to think (see what I did there?). How often, when presented with something that challenges your current way of thinking, do you default to what you know, rather than allowing it for the moment to expand what you know. I am an “ol’ skool” guy. I like percolated coffee, 60’s cars, 70’s sitcoms, 80’s music, and movies from all of those eras. It is hard for me to think that the things I loved in the 90’s are now thirty years old! It is also hard for me to think that things I have always known have changed as technology,
knowledge, and…well the world has changed.
I will offer this by example. In the 80’s and 90’s, I worked in the automotive and transportation industry. One constant that we knew then was that if a person was replacing two tires on their car, we would instruct them to put the new tires on the front of the car - the wheels that would steer the car. It made sense. You wanted the car to be able to turn, and while you want traction from the drive wheels, you do not want the drive wheels to over-control the steering wheels. With the advent of front-wheel-drive, the rule stayed the same through the 90’s. Now, the drive tires and steering tires are on the same front wheels.
The back tires just go along for the ride.
One day the rules changed. The new recommendation was to put the new tires on the BACK of the car, leaving the older, more worn tires on the front of the car. That made NO sense to me. In fact, it flew in the face of everything I have been taught in the field! Upon further reflection, it did NOT oppose what I had learned on the race track, or in snowy and icy conditions. In those conditions, if you start to break traction, your natural tendency is to let off the accelerator. This was actually taught as practice in rear wheel drive cars. The back wheels decelerate, drawing the front of the car back into a modicum of control. Feather the throttle. Turn into the skid. Survive, recover and drive through it. However, in a front-wheel-drive car, if you let off of the accelerator, the FRONT wheels slow down. The back of the car does NOT! When that happens, the back of the car slides around and you go into a spin. In a front-wheel-drive car, instead of letting off, you continue to accelerate a little. The front tires keep traction and pull the rest of the car back into submission. During those years, people avoided buying front wheel drive cars because of this issue. In fact, I spent time on a skid pad with purchasers for law enforcement vehicles, trying to recover the sales contract we were about to lose because their department wrecked about a half dozen of their new Ford Taurus Interceptors in a couple of weeks. (I won BTW!)
All of this knowledge did not stop me from arguing with the person who wanted to put the two new tires I was purchasing for a friend’s vehicle on the BACK of his front-wheel-drive car. Regardless of my experience, my train of thought was stuck in what I had previously been taught and even personally recommended. Then, she (Great! some young girl is gonna educate ME about cars!) began to explain that in a skid, the back of the car will come around and spin you but if the tires with the best traction are on the trailing wheels, you have a far better chance of controlling the skid! I let my real life experiences catch up with what I was hearing and
when I did - when I thought “different”, she was RIGHT!!! (AARRRGGHH!!!)
Steve Jobs thought different. There are certain foundational business truths. There are also certain scientific and technological truths. Both simply are what they are. Yet, Apple suffered calamity when its leaders reach beyond those bare foundational business truths to attach other “adopted” foundational truths. It led to Jobs being fired from his own company… and the systemic failure of that company. To survive, they had to bring the “different”. They had to bring back Steve Jobs. To be a leading company, not only in technology but an entity that has created a culture and a lifestyle required everyone to think different. If you can learn to do that, you can have a distinct advantage over those who are around you. And, you can shape not only what you are doing, but also impact everything that is touched by that which you are doing.
Think Different! It will not stop you from holding onto your foundational beliefs. In fact, we call them foundational beliefs for a reason. The things that are truly foundational remain so. It is only the things that are counted as foundational that really aren’t that are subject to revision. Thinking different will challenge you to reassess what you call foundational until you pare it back to what is truly foundational in God. THAT is when you truly become empowered by what He has afforded you. It is often the things that we attach to those foundational truths that hinder us the most! Jesus kept that message in front of everyone -
especially disciples and Pharisees.
The next time you are afforded the opportunity to have your opinion challenged, consider the challenge. You probably are not wrong in certain aspects. But, you may have missed something pertinent that would greatly alter the equation. The ability to look more broadly at something will likely reveal things that you already know, yet have never considered. It may even reveal something you simply never knew!
Remember, when God wants to help you grow, He will likely put someone in your path who will challenge you to THINK DIFFERENT!
